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Hahnemühle Sugar Cane
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Happy Sustainable Labor Day

As summer ends, many prepare for one last celebration by firing up the grill for Labor Day. If you are hosting friends and family over the long weekend, pledge to be more eco-friendly this year. Sustainability efforts don’t have to end when the party is over. The new FineArt inkjet […]

Tamron 70-300mm Nikon Z
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TAMRON Announces the Development of 70-300mm F/4.5-6.3 Di III RXD (Model A047) for Nikon Z-Mount

TAMRON’s first “Nikon Z mount system” compatible lens 70-300mm F/4.5-6.3 Di III RXD (Model A047) World’s smallest and lightest[1] telephoto zoom for full-frame mirrorless cameras August 30, 2022, Commack, NY – Tamron announces the development of the 70-300mm F/4.5-6.3 Di III RXD (Model A047), a “Nikon Z mount system” compatible […]

Tamron 20-40mm F/2.8 Di III VXD (Model A062)
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TAMRON Announces Category-Disrupting, Fast-Aperture Standard Zoom 20-40mm F/2.8 Di III VXD (Model A062)

New lens is smallest and lightest in its class[1] and opens new video opportunities August 17, 2022, Commack, NY – Tamron announces the development of the 20-40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is scheduled to launch […]

EISA Best Manual Lens for Laowa 90mm f/2.8
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EISA Best Manual Lens for Laowa 90mm f/2.8!

So stoked to announce that Laowa 90mm f/2.8x Ultra Macro APO has been chosen as the winner of EISA BEST PRODUCT (MANUAL LENS) 2022-2023 “It distinguishes itself from the competition with its 2:1 reproduction ratio which allows you to capture tiny details with a very good quality.” – EISA Features […]

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TAMRON Lenses Awarded with Three Prestigious 2022-2023 EISA Awards

August 15, 2022, Commack, NY – Tamron announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to three TAMRON lenses: 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) for “EISA TRAVEL ZOOM LENS 2022-2023,” 28-75mm F/2.8 Di III VXD G2 (Model A063) for “EISA […]

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TAMRON announces development of TAMRON Lens Utility Mobile for Android OS; users can tune lens features in the field via a smartphone

TAMRON announces development of TAMRON Lens Utility MobileTM for AndroidTM[1] OS; users can tune lens features in the field via a smartphone   August 4, 2022, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka; Headquarters: Saitama City), a leading manufacturer of optics for diverse applications, announced the development […]

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Hello, Macro World!

Explore Macro with Laowa Being able to capture the little things is a fascinating experience. Laowa is bringing you not just the gear but also the knowledge of macro photography. We have invited 3 Macro Masters from different parts of the world to share tips to help you get the […]

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Game-changing ultra-telephoto zoom starting at 50mm

50-400mm F/4.5-6.3 Di III VC VXD (Model A067) July 28, 2022, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens […]

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Kenko Assist ARM Series

The Kenko Assist ARM Series is our Mobility Assist product series for your everyday life. Kenko Assist ARM KS-WS and KS-WL are wheelchair support accessories. Generally, while riding in a wheelchair, users have to use their hands for pushing it. At times, this can be very problematic; every time users want to use their hands […]

Tamron 17-70mm F/2.8 Di III-A VC RXD (Model B070) - For FUJIFILM X-mount impression
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Tamron 17-70mm F/2.8 Di III-A VC RXD (Model B070) – For FUJIFILM X-mount impression

Something I value the most when shooting is sense of rhythm. I am checking whether I can achieve a satisfactory framing that matches the storyboard I have created in my head, at which moment I press the shutter. On this occasion I was in search of light and shadows during […]