Recent Posts

Tutorials

Taking a Double Exposure

The lessons I’ve learnt I would like to start this blog by stating that I consider myself a relatively inexperienced photographer. I’ve been taking film photos for around eight years and have only ever done so as a hobby. However, something I have spent many of those eight years doing […]

Featured

Fighting Hunger with Portraits: A Fundraiser Powered by Elinchrom

As photographers, we have the unique opportunity to use our craft for the greater good. While sustaining a successful business is essential, it is equally important to recognize our privilege and find ways to give back to the community. This holiday season, I set out to address food insecurity in […]

(c) Will Prentice All Rights Reserv
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Elinchrom Ambassador Workshops

Elinchrom is proud to have five outstanding Canadian ambassadors: Aaron Aubrey, Ben Girardi, Leah den Bok, Phil Sutherland and Trevor Godinho. These accomplished photographers not only utilize and promote Elinchrom lighting but also demonstrate exceptional technical expertise, leveraging Elinchrom’s capabilities to elevate their work. Their dedication to the craft and […]

News

Laowa New 15mm T4.8 and 20mm T4.1 Zero-D Shift Cine

Introducing Laowa New 15mm T4.8/ 20mm T4.1 Shift Cine – the first’s Cine Shift Lenses in the market. Offering a huge Ø65.2 mm image circle for covering RED V-Raptor 8K Vista Vision 17:9 (Ø46.31mm), Blackmagic URSA Cine 17K 65 (Ø65mm) & ARRI Alexa 65 (Ø59.86mm). The shift function allows you […]

Featured

Shop Local, Shop Canadian: Why Photographers Should Choose Canadian Photography Retailers & Canadian Distributors

In a world where online shopping makes it easier than ever to order gear from across the globe, Canadian photographers may wonder: why should I buy from Canadian photography retailers? The answer lies in a combination of safety, reliability, support and community that international retailers often can’t match. Let’s explore […]

Vanguard VEO CITY
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Stand out from the crowd with Vanguard VEO CITY

VANGUARD VEO CITY is a collection of bags that delivers a sleek, modern design to match your style, while being packed with innovative storage solutions, keeping your gear well organized and safe on the go. In addition to the Technical Pouches (TP) and Crossbody Bags (CB), the VEO CITY collection […]

Events

Why You Can’t Miss the 2025 Canadian Imaging Conference & Expo

April 25-27, 2025 | Ottawa, Ontario If you’re passionate about photography, eager to learn from the best and looking to connect with like-minded professionals, mark your calendar for the 2025 Canadian Imaging Conference & Expo! Hosted by the Professional Photographers of Canada (PPOC), this premier event is Canada’s leading photography […]

Destinations

Canada’s Arctic and The Northwest Passage

Arctic Icebergs – Safe journeys through the Northwest Passage require ships that can sail through icy conditions. The most reliable vessels have reinforced hulls. Unfortunately, ice is unpredictable, and tour boats sometimes require the aid of icebreakers to get through. Be prepared for itinerary changes on any Arctic Adventure. As […]

News

Introducing the all NEW Think Tank Walker PRO Backpack Series

The all-NEW THINK TANK Walker PRO series is a major update to the legendary Streetwalker series of professional backpacks. These packs are built for customers that need extra depth for larger gear while maintaining a slim profile and providing an exceptional harness system. All three Walker Pro packs share the […]

News

Meet the hähnel ProCube3 – The Ultimate Charger for Photographers

Big news for photographers who rely on fast, efficient charging—hähnel has just launched the ProCube3 Twin Charger! 🚀 As the latest upgrade to the hugely popular ProCube2, this new version brings even more power, versatility, and convenience to your workflow. What’s New with ProCube3? If you loved the ProCube2, you’re […]