>> Français Canadian talent took center stage at the World Photographic Cup (WPC) Awards Ceremony in Quito, Ecuador, as three Canadian photographers proudly represented Team Canada in person. “We had an absolutely amazing time! It was a true honour to be part of Team Canada and to represent our country […]
Can we define photography as an art? Yes, photography is absolutely considered an art. It involves creativity, composition, and an eye for detail, just like painting or sculpture. While anyone can take a photo, artistic photography requires skill in lighting, framing, and storytelling to evoke emotions and convey meaning. Many […]
Introducing Laowa Wide Angle VV Cine Series – 9mm T5.8 /10mm & 12mm T2.9 Lite /14mm T2.6 VV Cine Lenses. All 4 rectilinear lenses are meticulously crafted to provide exceptional image quality with “Close-to-Zero” Distortion implemented in most lenses, preserving geometric shapes for a realistic image. With an average weight […]
>>English Le talent canadien a occupé le devant de la scène lors de la cérémonie de la Coupe du Monde de la Photographie (WPC) à Quito, en Équateur, où trois photographes canadiens ont fièrement représenté l’Équipe Canada en personne. « Nous avons passé un moment absolument incroyable ! Ce fut […]
When I was a boy, bears were the demons in my nightmares. During the day, they lurked in the dark recesses of my imagination, and at night they skulked from the shadows to stalk and chase me. I stopped having those frightening dreams many decades ago, but I have never stopped thinking about […]
I finally got my hands on the new Elinchrom LED C100, expecting a standard bi-colour LED—something every videographer has in their kit. But wow, this light is so much more than that! It’s built like Elinchrom’s ONE and THREE battery strobes, with a solid design, a bright touchscreen and an […]
The lessons I’ve learnt I would like to start this blog by stating that I consider myself a relatively inexperienced photographer. I’ve been taking film photos for around eight years and have only ever done so as a hobby. However, something I have spent many of those eight years doing […]
As photographers, we have the unique opportunity to use our craft for the greater good. While sustaining a successful business is essential, it is equally important to recognize our privilege and find ways to give back to the community. This holiday season, I set out to address food insecurity in […]
Elinchrom is proud to have five outstanding Canadian ambassadors: Aaron Aubrey, Ben Girardi, Leah den Bok, Phil Sutherland and Trevor Godinho. These accomplished photographers not only utilize and promote Elinchrom lighting but also demonstrate exceptional technical expertise, leveraging Elinchrom’s capabilities to elevate their work. Their dedication to the craft and […]
Introducing Laowa New 15mm T4.8/ 20mm T4.1 Shift Cine – the first’s Cine Shift Lenses in the market. Offering a huge Ø65.2 mm image circle for covering RED V-Raptor 8K Vista Vision 17:9 (Ø46.31mm), Blackmagic URSA Cine 17K 65 (Ø65mm) & ARRI Alexa 65 (Ø59.86mm). The shift function allows you […]
